This project is a fictitious rebrand for Harold's Chicken Shack. My strategy centered on creating a refreshed, professional logo and brand identity for the establishment. To achieve this, I developed a logo centered around custom typography, integrating a stylized, flat-art depiction of a chicken into the design. The ultimate goal was to create a distinctive, iconic logo that could, over time, be recognized on its own, without the necessity of accompanying text to identify the brand.